B2B marketing professionals are under a lot of pressure to deliver high quality sales leads on a continuous basis. Some emerging trends in the B2B lead generation space is the need to improve the quality of leads as a top priority, followed by an increase in leads sales volume. The following five tips will show you how to enhance your sales cycle and generate sales leads through modern methods.
Lack of resources such as staff, funding and time remain the biggest obstacles to successful B2B lead generation. However, by tapping into diverse digital channels and by employing an integrated marketing approach, you’ll have more scope and opportunity to measure the success of your various marketing efforts. If you are only using one or two ways to find qualified leads, perhaps it’s time to consider other strategies.
Even though it seems that all the action is happening in the digital world, there’s still much value in personal interaction that takes place at industry events and business workshops. Events that might not have directly pertained to your business might connect you to people who would be interested in your service. It’s important to expand your network, meet more people and gain referrals.
Webinars are cost-effective and a great platform for channelling your message to thousands of potential customers. If you create a recurring webinar, you’ll eventually grow your following. There’s a good opportunity to ask attendees to a webinar to download an eBook, sign-up to your newsletter or simply visit your site. This will activate new ways to interact with potential leads.
If you are not already using a digital newsletter, then you’re missing out on one of the simplest ways to generate more leads. Consider placing a newsletter sign-up as a call-to-action on your website. As visitors have to opt-in to your newsletter, this will give you the chance to have a captive audience. Ensure that your newsletter shares valuable research, news and insights about your industry that is unique to your customers.
There is value in producing videos that are entertaining and informative at the same time. Spend some time on developing a captivating video concept that will form an emotional connection with your customers. Storytelling through video content is a great way to engage your existing and potential clients. Decide on how you want your brand to be perceived by your customers – a nurturer, hero, creator, explorer, an innocent or perhaps the regular guy. These are all characteristics that will help to present your brand personality to your customer.
Social networks such as LinkedIn and Facebook have group chats that can help you connect with others in your industry. These groups can be a great source for potential leads. When wanting to connect with others, it’s best to reach out to people on a personal level instead of sending out the same message to everyone. Before doing this, ask questions in group chats or get involved in conversations with people so there’s common ground and some form of familiarity with who you are and what you do.
Moving forward, as one aims to do with sales; As much as these aforementioned methods of generating sales leads are new and innovative within business. The most successful way to generate sales leads still comes to down to partnering with a Lead Generation company that is indigenous to the location which you are targeting. For all of your B2B Lead Generation requirements into Africa, Leads4Africa has you covered. With services such as Bespoke B2B Database Building, Database Cleaning, Appointment Setting and Social Media Lead Generation into Africa.
Enhance how you Generate Sales Leads now, partner up with Leads4Africa.